Case study · Pest control
From 4 states to 7, with organic growth in every month.
A regional pest control company was growing faster than its website. We rebuilt the foundation, stood up location content for every new market, and earned the authority to rank there.
- Client
- Regional residential & commercial pest control company
- Footprint
- 4 → 7 states, 146 cities
- Results period
- Sep 2025 – Aug 2026
- Services
- Technical SEO, local SEO, content, media placements
Results
A bigger peak season, and a much higher floor.
Pest control search rises and falls with the weather, so we compare every month with the same month a year earlier. Organic traffic grew in all twelve — and grew most in the off-season, when most operators’ phones go quiet.
- +48%
- Organic sessions, year over year
- +59%
- Calls & form leads from search
- +70%
- Off-season traffic (Nov–Feb)
- 26 → 10
- Avg. Google position
Organic sessions, month by month
Each month of 2025–26 against the same month a year earlier. Every month is up.
- Sep 2024 – Aug 2025
- Sep 2025 – Aug 2026
View the numbers
| Month | 2024–25 | 2025–26 | Change |
|---|---|---|---|
| September | 2,654 | 5,055 | +90% |
| October | 2,169 | 4,135 | +91% |
| November | 1,665 | 3,095 | +86% |
| December | 1,446 | 2,466 | +71% |
| January | 1,667 | 2,855 | +71% |
| February | 1,927 | 3,007 | +56% |
| March | 3,461 | 4,516 | +30% |
| April | 6,107 | 8,471 | +39% |
| May | 7,851 | 12,394 | +58% |
| June | 8,630 | 13,383 | +55% |
| July | 11,147 | 13,966 | +25% |
| August | 8,440 | 11,266 | +33% |
| Total | 57,164 | 84,609 | +48% |
Calls & form leads from search
Phone-number clicks and lead-form submissions from organic visits, peak season.
- 2025
- 2026
Average Google position
From page three to page one, averaged across every search term. Higher on the chart is better.
- Avg. position
Sources: Google Analytics 4 (Organic Search channel) and Google Search Console, pulled September 30, 2026. Sessions: Sep 2025–Aug 2026 vs. Sep 2024–Aug 2025. Leads: GA4 call-click and form-submit key event, May–Aug 2026 vs. 2025 (tracked since May 2025). Position: impression-weighted average, Jun–Aug 2026 vs. 2025.
What we did
Build the market system once, then replicate it.
Every new state needed the same things: pages that match how people search for pest help locally, listings and citations Google trusts, and links from publications in that market. We built that system on a rebuilt, faster site — then rolled it out market by market.
Scope at a glance
- 146 cities across 7 states
- 42 new pest + city pages
- 12 new home-service pages
- ~200 FAQs rewritten for AI answers
- 80+ media and blog placements
- Page speed from an F to a B
-
On-site & technical SEO
A faster, rebuilt site with clean metadata and accurate local listings.
- Site redesign and rebuild — migration, redirects, and CMS
- Page speed improvements: GTmetrix grade F → B
- SEO metadata — titles, descriptions, and schema
- Google Business Profile listings — locations, services, and data accuracy
- Ongoing WordPress maintenance, content updates, and broken-page fixes
-
Content & location expansion
Pages for every market, pest, and room people search for.
- City-state expansion from 4 to 7 states and 146 cities
- 42 new pest + city pages, like “Ant Control in Portland, OR”
- 12 new home-service pages — kitchen, bedroom, and more
- ~200 FAQs updated for answer engine optimization (AEO)
- Dynamic CMS for locations, services, and FAQs
-
Off-site authority
Local and national signals that tell Google the brand belongs in each market.
- 80+ new media and blog placements in local and national publications
- Whitespark local citation listings for two locations
- Directory placements for “best pest control in [city, state]”
-
Measurement & reporting
One view of what is working in every market.
- Google Analytics and Search Console reporting
- Keyword rank tracking across all seven states
Get started
Expanding into new markets?
A 30-minute consultation with a partner — not a salesperson. We will look at your current search and AI visibility, tell you where the fastest wins are, and be straight with you about whether we are the right fit.